Brand strategy
01Positioning, naming, architecture and the story your business tells. The thinking every visual decision rests on.
Brand & software studio · Melbourne
Brands worth keeping.
We build the brands businesses are remembered by, and the software they run on. Strategy and identity, custom software, websites and e-commerce, AI, film and campaigns — all from one Melbourne studio.
Free, no obligation: a plain-English report on what to fix first.
Brand identity
- One studio, end to end
Strategy, identity, software, websites, film and print under one roof. No agency hand-offs, no briefing three suppliers who never speak.
- Built, never templated
Every brand system and every website is made from scratch for the business it belongs to, so nothing looks borrowed.
- The people doing the work
You deal directly with the team building your brand, from the first call through to launch and beyond.
Selected clients
Brands, businesses and community organisations we have built for, and still look after.
What we do
Brands, and the software they run on.
Most studios pick a lane. We set what the business stands for, then design and engineer everything that proves it.
Identity
02Marks, type, colour and the rules that hold them together, built to work everywhere from a favicon to a shopfront.
Software
03Web apps, portals, SaaS products and integrations engineered in Java, Python, Node.js, React and PHP. The systems your business actually runs on. See how we build
Every discipline, in one place.
Twenty-two services across software, brand, content and growth. Pick one to see what it delivers, the tools behind it and where pricing starts.
Hover or tap a service
Website development
Websites hand-coded in HTML, CSS and JavaScript, built on custom WordPress themes, or engineered in React and Next.js — whichever fits. Fast, secure, search-ready and easy for your team to edit.
What we deliver
Built with
Software development
Custom software, web apps, customer portals, SaaS products and integrations, engineered in Java, Python, Node.js, React and PHP — scoped in writing, built in sprints and handed over with the source code.
What we deliver
Built with
E-commerce
Online stores on Shopify, WooCommerce or Magento — designed around your products, connected to your stock, shipping and accounts, and built to convert on a phone.
What we deliver
Built with
AI automation & integrations
AI assistants, chatbots and automated workflows built on Claude, ChatGPT and Gemini, connected to your website, inbox, CRM and documents so repetitive work runs itself.
What we deliver
Built with
UI & UX design
Interfaces for websites, apps and software designed from research and wireframes to a clickable prototype, with a component library your developers can build straight from.
What we deliver
Built with
Website care
Updates, backups, security monitoring and uptime checks for WordPress sites — including ones we did not build — so your site keeps improving instead of quietly ageing.
What we deliver
Built with
Brand strategy
Positioning, audience and the single idea your business stands on, written down so every design, hire and campaign decision can be measured against it.
What we deliver
Built with
Brand identity
The complete visual system — mark, typography, colour, imagery and the rules that hold them together — built to work from a favicon to a shopfront.
What we deliver
Built with
Logo design
A distinctive, ownable mark drawn from scratch — never a template — delivered in every format you will need for screen, print, signage and embroidery.
What we deliver
Built with
Graphic design
Everyday design done properly: social graphics, ads, presentations, infographics and Canva template kits your team can edit without breaking the brand.
What we deliver
Built with
Brochures & print
Brochures, capability statements, menus, signage, packaging and anything else that gets held — designed, typeset and sent to print properly.
What we deliver
Built with
AI video
Launch films, product clips, social ads and explainers generated with the latest AI video models, then storyboarded, edited, graded and sound-designed by people who make film.
What we deliver
Built with
AI photography
Campaign, product and lifestyle imagery generated and retouched in-house — on-brand, on demand and without booking a studio, models or a location.
What we deliver
Built with
Photo editing & retouching
Product cut-outs, retouching, colour correction and AI-assisted clean-up, extension and upscaling — consistent, marketplace-ready images in bulk.
What we deliver
Built with
Photography & film
Real shoots on location — your premises, your team, your product in a customer's hands — for the moments AI should never fake.
What we deliver
Built with
Motion design
Logo animations, title sequences, animated explainers and social motion that make a brand move the same way it looks.
What we deliver
Built with
Storyboards
Every frame planned before a camera rolls or a prompt runs, so shoots, ads and AI films land on time, on budget and on brief.
What we deliver
Built with
SEO & AI search
Classic SEO plus answer engine optimisation, so your business ranks on Google and gets cited by ChatGPT, Claude, Perplexity, Gemini and Google's AI overviews.
What we deliver
Built with
Copywriting & content
Website copy, product descriptions, articles and email written by people and sharpened with AI, in your voice and structured to rank on Google and get quoted by AI assistants.
What we deliver
Built with
Social media
Content systems, monthly calendars and campaigns for Instagram, Facebook, LinkedIn and TikTok, designed to sound like you every single week.
What we deliver
Built with
Campaign launches
Product launches, openings and rebrands rolled out across web, social, email, print and paid media — planned, produced and timed from one studio.
What we deliver
Built with
Software development
Custom software, designed and engineered in-house.
The same team that builds your brand writes the code that runs your business. One brief, one studio, nothing lost in translation.
Off-the-shelf software makes you work the way it was built. We build software that works the way your business already does — customer portals, booking and quoting engines, internal dashboards, SaaS products and the integrations that stop your team re-typing the same data into three systems.
We work across Java, Python, Node.js, React and PHP, and choose the stack for the job rather than the one we happen to know. Every project is scoped in writing, built in short sprints with a working release you can click through at each stage, tested before it ships and handed over with the full source code. You own all of it.
- Scoped and priced in writing
- Built in sprints you can test
- Automated tests before release
- Source code and IP are yours
Start a software project
Software projects start from $2,500. See tiers
Our stack
- Languages
- Java
- Python
- JavaScript
- TypeScript
- PHP
- HTML5
- CSS3
- SQL
- Frameworks
- React
- Next.js
- Node.js
- Express
- Spring Boot
- Django
- FastAPI
- Laravel
- React Native
- Tailwind CSS
- Platforms
- WordPress
- WooCommerce
- Shopify
- Shopify Plus
- Magento
- BigCommerce
- Stripe
- Data & cloud
- PostgreSQL
- MySQL
- MongoDB
- AWS
- Docker
- Cloudflare
- GitHub
- Design
- Figma
- Photoshop
- Illustrator
- InDesign
- After Effects
- Canva
- Adobe Express
- AI
- Claude
- ChatGPT
- Gemini
- Midjourney
- Adobe Firefly
- Photoshop Generative Fill
- Runway
- Google Veo
- ElevenLabs
Web applications
Booking engines, quoting tools, marketplaces and anything else that runs in a browser.
Portals & dashboards
Customer, staff and supplier portals with logins, roles and live reporting.
SaaS products
Subscription software from first prototype to paying customers and beyond.
APIs & integrations
Your CRM, accounts, inventory and website talking to each other automatically.
Mobile apps
iOS and Android apps from one React Native codebase, sharing your web back end.
AI-powered tools
Chatbots, assistants and automations built on Claude, ChatGPT and Gemini.
Website development
Websites built from scratch, not dragged together from a template.
The largest part of what we do, and the part most studios quietly outsource.
Most small business websites are a page builder bolted onto a stock theme. They load slowly, they fight you every time you want to change something, and they end up looking like every other site in the category. We hand-build instead — hand-coded HTML, CSS and JavaScript, custom WordPress themes, or React and Next.js when the project calls for it — so the site is the brand exactly, runs fast, and stays genuinely easy for your team to edit.
Every build ships search-ready: clean semantic markup, structured data, Core Web Vitals tuned before launch, redirects mapped from the old site and Search Console configured on day one. When a business needs more than a brochure site, we build Shopify, WooCommerce and Magento stores, booking systems, member portals and fully custom software.
We also build for the way people search now. As well as classic SEO, every site is written and marked up to be quoted by AI assistants — ChatGPT, Claude, Perplexity, Gemini and Google's AI overviews — with answer-first copy, entity-level structured data, an llms.txt index and crawler rules that let the models in. Being the source an assistant cites is the new front page.
We have shipped sites for hospitality, residential property, apparel manufacturing, luxury transport and strata technology — and we maintain most of them long after launch.
Get a free website audit
See what is slowing your current site down, and what to fix first.
- Hand-coded, no page builders
- Edit every section yourself
- Shopify, WooCommerce or Magento stores
- Core Web Vitals tuned pre-launch
- Structured data and schema markup
- Answer-ready content for AI search
- llms.txt and AI crawler rules
- Search Console and Analytics set up
- Redirects mapped from the old site
- Hosting, SSL and backups configured
- Mobile and accessibility checked
- Training so your team can run it
After launch
A website is not finished the day it goes live.
Most clients stay on a monthly care plan so the site keeps improving instead of quietly ageing.
Unmaintained WordPress sites are the single most common way a small business gets hacked. Plugins fall behind, a vulnerability gets published, and a site that looked fine on Friday is serving spam by Monday. We have cleaned up enough of those to build maintenance into how we work rather than selling it as an afterthought.
Audit my site for free
Built by someone else? We will tell you honestly whether it is worth keeping.
01Core and plugin updates
Applied and tested on staging first, never straight onto the live site.
02Offsite backups
Daily, stored away from the server, restorable in minutes.
03Security monitoring
Malware scanning, firewall rules and hardened logins.
04Uptime checks
Monitored around the clock so we know before your customers do.
05Monthly change requests
A block of hours each month for the edits you would rather not do.
06Performance and search reporting
Core Web Vitals and Search Console reviewed, with what we changed.
Selected work
Brands we've shaped, launched and kept growing.
Real businesses, live sites. Ask us for the story behind any of them.
Who we work with
Industries we know from the inside.
We take a small number of clients at a time, which means we learn your market properly.
- Specialist
Strata & owners corporations
Building websites and resident portals for committees, strata managers and building managers, so residents, owners and trades find the right thing without an email.
Strata websites and portals Hospitality
Cafes, restaurants and venues that need the brand to work on a menu, a shopfront, a delivery app and a reel in the same week.
Manufacturing & trade
Makers and suppliers selling on capability, where the brand has to carry credibility before a sales call happens.
Technology & SaaS
Platforms and product teams who need a brand and an interface that read as one considered thing.
Retail & fashion
Labels and online stores where product imagery, packaging and the store experience have to feel the same.
Transport & services
Operators competing on trust, where a premium brand is the difference between a quote and a booking.
Pricing
Start where you are. Scale when you're ready.
Every service has three starting points. Your quote is fixed in writing against a defined scope before anything starts.
Website development
Websites hand-coded in HTML, CSS and JavaScript, built on custom WordPress themes, or engineered in React and Next.js — whichever fits. Fast, secure, search-ready and easy for your team to edit.
Essential
From$1,000
For a new business that needs a fast, professional presence online.
- Up to 5 custom-designed pages
- Mobile-first, fast-loading build
- Contact form and map
- On-page SEO and analytics
- Hosting and SSL configured
Signature
Most chosenFrom$3,500
For a growing business replacing a slow or dated site.
- Up to 15 custom-built pages
- Every section editable, no page builder
- Copywriting support and content build
- Schema, redirects and Search Console
- Team training and 30 days of support
Flagship
From$8,000
For e-commerce, bookings, portals and integrations.
- Everything in Signature
- Online store or booking system
- Payment, CRM and inventory integrations
- Custom features and member areas
- Performance and security hardening
Software development
Custom software, web apps, customer portals, SaaS products and integrations, engineered in Java, Python, Node.js, React and PHP — scoped in writing, built in sprints and handed over with the source code.
Essential
From$2,500
For one focused tool, automation or proof of concept.
- Discovery and written specification
- One core workflow, built end to end
- Database and simple admin panel
- Cloud deployment and SSL
- Full source code handover
Signature
Most chosenFrom$7,500
For a web app or portal your team or customers log into.
- Clickable prototype before build
- User accounts, roles and permissions
- Admin dashboard and reporting
- API and third-party integrations
- Automated testing and 30 days of support
Flagship
From$18,000
For SaaS products, platforms and business-critical systems.
- Everything in Signature
- Multi-tenant or subscription architecture
- Web and mobile apps from one codebase
- CI/CD pipelines, monitoring and backups
- Security review and load testing
E-commerce
Online stores on Shopify, WooCommerce or Magento — designed around your products, connected to your stock, shipping and accounts, and built to convert on a phone.
Essential
From$2,500
For a new store getting its first products online properly.
- Shopify or WooCommerce store
- Up to 50 products loaded
- Payments, shipping and GST configured
- Mobile-first product and cart pages
- Store training for your team
Signature
Most chosenFrom$5,500
For a growing store that needs to look and sell like a brand.
- Custom-designed theme
- Up to 500 products and collections
- Migration from your current platform
- Reviews, upsells and abandoned cart emails
- Speed and conversion tuning
Flagship
From$12,000
For high-volume, wholesale and multi-channel retailers.
- Everything in Signature
- Magento or Shopify Plus build
- ERP, inventory and accounting integrations
- B2B pricing and wholesale portal
- Custom apps and checkout features
AI automation & integrations
AI assistants, chatbots and automated workflows built on Claude, ChatGPT and Gemini, connected to your website, inbox, CRM and documents so repetitive work runs itself.
Essential
From$950
For a team ready to put AI to work on one real task.
- One automated workflow
- AI prompt library for your team
- Tool setup across Claude, ChatGPT or Gemini
- Hands-on training session
Signature
Most chosenFrom$2,800
For a business that wants an AI assistant customers can talk to.
- AI chatbot trained on your content
- Website and CRM integration
- Lead capture and enquiry routing
- Guardrails, testing and reporting
Flagship
From$6,500
For businesses automating whole processes.
- Everything in Signature
- Custom AI agents across several workflows
- Private knowledge assistant for staff
- Integrations with your existing systems
- Quarterly review and tuning
UI & UX design
Interfaces for websites, apps and software designed from research and wireframes to a clickable prototype, with a component library your developers can build straight from.
Essential
From$850
For a landing page, feature or a single key flow.
- User flow and wireframes
- High-fidelity design for up to 5 screens
- Clickable prototype
- Developer handover in Figma
Signature
Most chosenFrom$2,400
For a full website or app interface.
- Up to 20 screens, desktop and mobile
- Research and journey mapping
- Component library
- Prototype and usability test round
Flagship
From$5,500
For software products that need a design system to scale.
- Everything in Signature
- Full design system with tokens
- Unlimited screens across the product
- Two rounds of user testing
- Design support during build
Website care
Updates, backups, security monitoring and uptime checks for WordPress sites — including ones we did not build — so your site keeps improving instead of quietly ageing.
Essential
From$79/mo
For a small brochure site that just needs looking after.
- Monthly core and plugin updates
- Weekly offsite backups
- Security and uptime monitoring
- SSL renewal checks
Signature
Most chosenFrom$179/mo
For a business site that needs to be fast and safe every day.
- Updates tested on staging first
- Daily offsite backups
- Firewall and malware scanning
- One hour of changes a month
- Monthly performance report
Flagship
From$399/mo
For stores and sites that make money every hour.
- Everything in Signature
- Priority same-day response
- Three hours of changes a month
- Checkout and WooCommerce monitoring
- Quarterly speed and security review
Brand strategy
Positioning, audience and the single idea your business stands on, written down so every design, hire and campaign decision can be measured against it.
Essential
From$1,200
For a new business that needs a clear position before anything is designed.
- Half-day discovery workshop
- Competitor scan
- Positioning statement
- Core messaging and tagline
- Strategy summary document
Signature
Most chosenFrom$2,800
For a business repositioning or moving into a new market.
- Two workshops with your team
- Audience interviews and research
- Positioning, values and brand story
- Tone of voice guide
- Messaging framework by audience
Flagship
From$5,500
For rebrands, multi-brand businesses and launches with real stakes.
- Everything in Signature
- Brand architecture across products
- Naming with availability checks
- Stakeholder and customer interviews
- Rollout roadmap
Brand identity
The complete visual system — mark, typography, colour, imagery and the rules that hold them together — built to work from a favicon to a shopfront.
Essential
From$1,800
For a new business that needs a professional, consistent look from day one.
- Primary logo and variations
- Colour palette and typography
- Business card and email signature
- Social profile kit
- Mini brand guide
Signature
Most chosenFrom$3,900
For an established business ready to look the part.
- Full logo suite with icon mark
- Extended colour, type and imagery system
- Stationery and document templates
- Social and presentation templates
- Brand guidelines, 20+ pages
Flagship
From$7,500
For a full rebrand rolled out across every touchpoint.
- Everything in Signature
- Strategy-led identity
- Animated logo
- Signage, packaging or vehicle applications
- Rollout support across every channel
Logo design
A distinctive, ownable mark drawn from scratch — never a template — delivered in every format you will need for screen, print, signage and embroidery.
Essential
From$450
For a sole trader or new venture getting started.
- Two initial concepts
- Two rounds of refinement
- Logo in colour, black and white
- Full file pack: SVG, PNG, PDF, EPS
Signature
Most chosenFrom$950
For a business that needs a mark that works everywhere.
- Three initial concepts
- Three rounds of refinement
- Primary, secondary and icon lockups
- Favicon and social avatars
- One-page logo usage guide
Flagship
From$1,900
For a brand that wants its mark to move and scale.
- Five initial concepts
- Extended refinement rounds
- Full lockup system and monogram
- Animated logo sting
- Logo guidelines and colour specs
Graphic design
Everyday design done properly: social graphics, ads, presentations, infographics and Canva template kits your team can edit without breaking the brand.
Essential
From$150
For a single graphic, ad or small social set.
- Up to 3 designs
- Two rounds of changes
- Sized for every platform
Signature
Most chosenFrom$490
For a team that wants to make on-brand content itself.
- Canva or Adobe Express template kit
- 20 editable templates
- Brand kit set up in Canva
- Short training video
Flagship
From$990/mo
For businesses that need design every week.
- Design on demand, one request at a time
- Social, ads, decks and print
- Two-day turnaround on most requests
- Cancel any month
Brochures & print
Brochures, capability statements, menus, signage, packaging and anything else that gets held — designed, typeset and sent to print properly.
Essential
From$290
For a flyer, one-pager or menu.
- Single or double-sided design
- Two rounds of changes
- Print-ready PDF with bleed
Signature
Most chosenFrom$850
For a brochure or capability statement.
- Up to 12 pages
- Copy editing and layout
- Image sourcing or AI imagery
- Print and digital versions
Flagship
From$2,200
For catalogues, packaging and full print suites.
- 16+ pages or a packaging range
- Dielines and special finishes
- Printer liaison and proof checks
- Editable templates for your team
AI video
Launch films, product clips, social ads and explainers generated with the latest AI video models, then storyboarded, edited, graded and sound-designed by people who make film.
Essential
From$390
For a single scroll-stopping clip for social.
- One 15-second video
- Script and shot list
- AI generation and edit
- Music and captions
- Vertical and square formats
Signature
Most chosenFrom$1,200
For a launch film or ad that carries a campaign.
- Up to 60 seconds
- Storyboard approval before generation
- Voiceover and sound design
- Colour grade and motion titles
- Cutdowns for every platform
Flagship
From$3,500
For a campaign series built to run for months.
- Everything in Signature
- A series of four to six films
- Consistent characters and world-building
- Brand-trained style and assets
- Ad variants for testing
AI photography
Campaign, product and lifestyle imagery generated and retouched in-house — on-brand, on demand and without booking a studio, models or a location.
Essential
From$290
For a quick set of on-brand social and web images.
- 10 finished images
- One scene or concept
- Retouching and colour matching
- Web and social sizes
Signature
Most chosenFrom$750
For product launches and seasonal campaigns.
- 30 finished images
- Up to three scenes or concepts
- Your real product composited in
- High-resolution upscales for print
- Art direction call before we start
Flagship
From$1,800
For a brand image library that lasts the year.
- 80+ finished images
- Custom-trained brand style
- Campaign key visuals and variations
- Print-ready files up to billboard size
- Monthly top-up option
Photo editing & retouching
Product cut-outs, retouching, colour correction and AI-assisted clean-up, extension and upscaling — consistent, marketplace-ready images in bulk.
Essential
From$90
For a handful of images that need to look their best.
- Up to 10 images
- Background removal or clean-up
- Colour correction
- Web-ready exports
Signature
Most chosenFrom$350
For a product range or a full shoot.
- Up to 50 images
- Retouching and colour matching
- AI fill, expand and object removal
- Marketplace and social sizes
Flagship
From$890
For catalogues and high-volume online stores.
- 200+ images
- Consistent style guide across the set
- Upscaling for print
- Repeatable monthly batches
Photography & film
Real shoots on location — your premises, your team, your product in a customer's hands — for the moments AI should never fake.
Essential
From$650
For headshots, a venue or a small product set.
- Half-day shoot, up to three hours
- One location
- 25 edited images
- Web and print files
Signature
Most chosenFrom$1,500
For a full brand library or a short brand film.
- Full-day shoot
- Up to two locations
- 60 edited images or a 60-second film
- Shot list and creative direction
Flagship
From$3,800
For campaigns, launches and multi-day productions.
- Multi-day photo and film production
- Crew, lighting and talent coordination
- Brand film with interviews
- Full image library and cutdowns
Motion design
Logo animations, title sequences, animated explainers and social motion that make a brand move the same way it looks.
Essential
From$350
For a logo sting or a short animated post.
- One logo animation or social piece
- Up to 10 seconds
- Sound design
- MP4, GIF and Lottie exports
Signature
Most chosenFrom$950
For an explainer or a set of brand motion assets.
- Up to 60 seconds of animation
- Storyboard and style frames
- Voiceover and music
- Motion toolkit for your team
Flagship
From$2,800
For a full motion identity or 3D product animation.
- Motion guidelines for your brand
- 3D product or environment animation
- Title sequence and transitions
- Template system for ongoing content
Storyboards
Every frame planned before a camera rolls or a prompt runs, so shoots, ads and AI films land on time, on budget and on brief.
Essential
From$250
For a single ad or social video.
- Up to 12 frames
- Mood board
- Shot notes and timings
Signature
Most chosenFrom$650
For a brand film, TV spot or launch campaign.
- Up to 40 frames
- Script refinement
- Style frames in the final look
- Shot list for crew or AI
Flagship
From$1,600
For productions that need sign-off before spend.
- Full animatic with temp audio
- Multiple scenes or episodes
- Client presentation deck
- Production schedule
SEO & AI search
Classic SEO plus answer engine optimisation, so your business ranks on Google and gets cited by ChatGPT, Claude, Perplexity, Gemini and Google's AI overviews.
Essential
From$650
For a site that has never been set up properly for search.
- Technical audit and fixes
- Search Console and GA4 setup
- Schema markup for your business
- Google Business Profile optimisation
- llms.txt and AI crawler rules
Signature
Most chosenFrom$890/mo
For a business that wants to climb and stay there.
- Everything in Essential
- Keyword and competitor tracking
- Two optimised pages or articles a month
- Answer-first content for AI search
- Monthly ranking and AI citation report
Flagship
From$1,800/mo
For competitive categories and multi-location businesses.
- Everything in Signature
- Four content pieces a month
- Location pages and local SEO
- Digital PR and citation building
- Quarterly strategy session
Copywriting & content
Website copy, product descriptions, articles and email written by people and sharpened with AI, in your voice and structured to rank on Google and get quoted by AI assistants.
Essential
From$250
For one page, one article or one email that has to land.
- Up to 800 words
- Keyword and question research
- Two rounds of edits
Signature
Most chosenFrom$750
For a full website's worth of copy.
- Up to 8 pages of web copy
- Messaging and headline options
- SEO and AI-answer structure
- Meta titles and descriptions
Flagship
From$1,400/mo
For businesses publishing every month.
- Four SEO articles a month
- Monthly email newsletter
- Content calendar
- Performance reporting
Social media
Content systems, monthly calendars and campaigns for Instagram, Facebook, LinkedIn and TikTok, designed to sound like you every single week.
Essential
From$550/mo
For a business that needs to show up consistently.
- 8 designed posts a month
- Two platforms
- Captions and hashtags
- Scheduling
Signature
Most chosenFrom$1,200/mo
For a business using social to sell.
- 16 posts including 4 reels
- Three platforms
- Monthly content calendar
- Community management
- Monthly report
Flagship
From$2,400/mo
For brands running always-on campaigns.
- 24+ posts including 8 reels
- All key platforms
- Paid social management
- AI video and photography included
- Monthly strategy call
Campaign launches
Product launches, openings and rebrands rolled out across web, social, email, print and paid media — planned, produced and timed from one studio.
Essential
From$1,500
For a focused launch on one or two channels.
- Campaign concept and key visual
- Landing page
- Social launch pack
- Launch email
Signature
Most chosenFrom$3,800
For a product launch, opening or rebrand.
- Multi-channel campaign plan
- Launch video and photography
- Paid social and Google Ads setup
- Email sequence
- Post-launch report
Flagship
From$8,500
For major launches with real budget behind them.
- Everything in Signature
- PR and event assets
- Print, signage and outdoor
- Ad creative testing
- Six weeks of optimisation
Project planning
Scope, timelines, budgets and briefs for brand and digital projects, written down so everyone knows exactly what is being delivered and when.
Essential
From$450
For a business that needs a clear brief before spending.
- Discovery call
- Written scope of work
- Timeline and budget estimate
Signature
Most chosenFrom$950
For a website or rebrand with several moving parts.
- Discovery workshop
- Detailed scope and specifications
- Milestone plan
- Supplier brief and quote review
Flagship
From$2,000
For multi-supplier projects that need a single owner.
- Everything in Signature
- Fortnightly status reporting
- Risk and dependency tracking
- Project management through delivery
Not sure where to start? Begin with a free website audit. · Studio partner: every discipline on call, from $1,500 / month. Talk to us
Prices are starting points in Australian dollars and exclude GST.
How we work
From first call to launch, in four clear stages.
You'll know what happens next at every point, and what it costs before we start.
- 01
Discover
We learn the business, the market and the people you need to reach.
- 02
Define
We set the positioning and the single idea the brand stands on.
- 03
Design
Identity, voice and the system that holds them together.
- 04
Deliver
Social, motion and digital rolled out, with guidelines to keep it consistent.
Common questions
What people ask before they start a project.
Anything not covered here, send it through and we'll answer it properly.
Aspire Haven is a brand and software studio in Melbourne, Australia. We set a business's positioning and identity, then design and engineer everything that carries it — custom software, websites and e-commerce, AI automation, AI video and photography, film, motion design, social media, print and campaign launches — from one studio and one team.
- Studio
- Aspire Haven, powered by S.A.M Network
- Based in
- Melbourne, Victoria, Australia
- Works with
- Businesses across Australia
- Leading disciplines
- Software development, website development, brand strategy, brand identity
- Engagements
- Software build, website build, brand foundation, studio partner retainer
- Contact
- info@aspirehaven.com.au
What does a brand strategy project involve?
We start with the business, the market and the people you need to reach, then set your positioning, naming and the single idea the brand stands on. You finish with a written strategy that every design and marketing decision can be measured against.
How much does a brand identity cost in Melbourne?
Brand identity starts from $1,800, and logo design on its own starts from $450. Where a project lands depends on how far the identity needs to reach, from a mark and type system through to signage, packaging and a full rollout. You receive a fixed written quote before any work starts.
Do you build websites as well as brands?
Yes. We build custom websites and products from scratch rather than from templates, so the site matches the brand exactly and loads fast. Search setup, structured data and analytics are part of every build.
Do you build custom software and web apps?
Yes. We design and engineer custom web applications, customer and staff portals, SaaS products, internal tools, APIs and mobile apps in Java, Python, Node.js, React and PHP. Projects are scoped in writing, built in sprints with working releases you can test, and handed over with the full source code. Software projects start from $2,500.
Which languages, platforms and tools do you work with?
Java and Spring Boot, Python with Django and FastAPI, Node.js, React, Next.js and TypeScript, PHP and Laravel, and hand-coded HTML, CSS and JavaScript. Websites and stores are built on WordPress, WooCommerce, Shopify and Magento. Design runs through Figma, Photoshop, Illustrator, InDesign and Canva, and our AI work uses Claude, ChatGPT, Gemini, Midjourney, Adobe Firefly, Runway and Google Veo.
Do you build Shopify and Magento stores?
Yes. We build online stores on Shopify and Shopify Plus, WooCommerce and Magento (Adobe Commerce), including custom themes, product migrations and integrations with inventory, shipping and accounting systems. Online stores start from $2,500.
Can you add AI tools like ChatGPT, Claude or Gemini to my business?
Yes. We build AI chatbots trained on your own content, private knowledge assistants for staff and automated workflows that connect Claude, ChatGPT or Gemini to your website, inbox and CRM, and we train teams to use these tools well. AI automation starts from $950.
How long does a brand project take?
A focused identity runs about four to six weeks. Strategy, identity and a website together usually run eight to twelve weeks. We give you the timeline in writing before we start.
Do you work with businesses outside Melbourne?
Yes. We work with businesses right across Australia, from Sydney, Brisbane, Perth and Adelaide to regional Victoria, and run projects remotely with scheduled calls at each stage.
What makes a hand-built website different from a template?
A template loads every feature it might ever need, whether your site uses them or not, and locks your layout into someone else's grid. A hand-built theme only contains what your business actually uses, so pages load faster, rank better and look like nothing else in your category. It also means every section is editable by your team without a page builder fighting you.
Can you take over a website someone else built?
Often, yes. We start with an audit of the theme, plugins, hosting and search health, then tell you honestly whether it is worth repairing or rebuilding. If it is worth keeping we take over maintenance, security and updates from there.
Do you offer ongoing support after launch?
Yes. Most clients stay on a monthly maintenance plan covering updates, backups, security monitoring, uptime checks and a block of change requests, so the site keeps improving instead of quietly ageing.
How much does a small business website cost in Melbourne?
Websites start from $1,000 for a focused site of up to five pages, from $3,500 for a custom-built site of up to fifteen pages, and from $8,000 for e-commerce, bookings or member portals. You get a fixed written quote against a defined scope before any work begins, so the number does not move mid-project.
What is in the free website audit?
We review your current website the way a customer, Google and an AI assistant each see it: page speed and Core Web Vitals, mobile experience, search visibility and technical SEO, AI search readiness, security and plugin health, and how well the site turns visitors into enquiries. You get a plain-English report that ranks the fixes by impact, so you know what matters first. It is free, there is no obligation, and you can act on it with us, another developer or your own team.
Do I need a brand before I need a website?
Usually, yes. Building a site before the positioning is settled means designing around guesses, and you end up rebuilding it within two years. If budget is tight we sequence it: strategy and identity first, a lean site second, then expand as the business grows.
What is AI SEO, and how do I get my business cited by ChatGPT?
AI search engines do not rank ten blue links, they assemble an answer and cite a handful of sources. Getting cited means three things: writing content that answers a question in the first sentence rather than burying it, marking up your business as a machine-readable entity with schema so the model knows what you are and where you operate, and allowing the AI crawlers that collect those answers. We set all three up on every site we build, add an llms.txt index for the models that read it, and keep the facts consistent everywhere your business appears, because contradictions are what get a source dropped.
Who makes AI video and AI photography for businesses in Melbourne?
We do, in-house. Aspire Haven produces AI-generated video and photography for Australian businesses — launch films, product clips, social cutdowns and campaign imagery — storyboarded first, generated, then graded and finished like any other piece of film. It sits alongside real photography and film, and we will tell you plainly which one a job actually needs.
Can AI-generated imagery replace a real photoshoot?
Sometimes. For concept imagery, backgrounds, environments, social content and campaign variations it is faster, cheaper and completely controllable. For your actual premises, your actual team and your actual product in a customer's hands, book the shoot — people can tell. Most clients run both: a real shoot once a year, AI imagery for everything in between.
Who owns the brand, the files and the website when the project ends?
You do. On final payment you own the identity, the source files, the copy and the website code outright, and the domain and hosting stay in accounts registered in your name. There is no licence to renew and nothing is held hostage if you ever move to another studio.
Start a project
Tell us what you want to build.
Send a few details and we'll come back with next steps, a written scope and an honest view of what it takes.
Or start with a free website audit